Research Of Affecting Factors To Food Logistics Quick Response Ability In Sales Areas

In recent years, frequency of unexpected events is increasing and food pricefluctuates severely.Although, Chinese grain harvest has been rising for seven yearssince2004, food price remains high.Especially with the end of the transition periodafter the WTO, Chinese grain security is facing new challenges.In China,mainproductive region and main sale region are divided obviously.The main sale regionrelies on grain market too much,and food crisis happens probable. When a food crisishappens,the main sale region will be harmed firstly,and suffered most.So it is urgentlyneeded to guarantee food security of the main sale region.And the main reason of theunstability of the food market in sale region is the insufficient of quick responsecapability.With the food market completely opening,the food enterprises will playmore important role in ensuring food security and stabilizing market. So it isnecessary to improve food logistics quick response capability based on the enterpriseperspective. For improving food logistics quick response capability,it’s the mostimportant to understand the influence factors.In this paper, the theory logistics quick response is applied to food logistics,and ittry to sum up and refine factors from logistics quick response ability influencingfactors, which affect food logistics quick response ability,and constructe indexsystem.In this paper,based on summarizing the logistics quick response theories athome and abroad, and the logistics quick response factors, combined with foodlogistics characteristics in main sale region,it defines the connotation of food logisticsquick response capability in main sale region,based on the enterprise perspective,andthey are put forward from inside and outside,which are the nine factors,which affectfood logistics quick response capability in main sale region.The nine factors are foodlogistics hardware, modern advanced technology, food supply quality, timemanagement,cost control, cooperation relationship between main productive regionand main sale region, personnel quality, food emergency policy and the environment.Based on the present situation and the characteristics of main sale region,through thecomparison between the present situation at home and abroad, it explains thequalitative effect of factors on food logistics quick response capability in main saleregion,and preliminary builds influence factors index system.To insure the science ofthe index system,it designs the questionnaire to collect opinions of the related researchers and food industry managers.And through the project analysis, factoranalysis and reliability validity analysis it is constructed that is scientifically foodlogistics quick response ability factors index system in main sale region.In the end,the index system is used in Wuxi logistics center of science andtechnology,and it puts forward countermeasures to ascent the quick response ability ofthe enterprise.Based on the factors index system, it designs the questionnaire tocollect opinions of experts.Applying AHP,it analyzes the main factors，which aremodern advanced technology, cooperation relationship between main productiveregion and main sale region and personnel quality. In view of this, it puts forward thesuggestions,which are paying attention to modern developed technology application,integrating food supply chain actively and improving firm cooperation relationshipbetween main productive region and main sale region, and strengthening thecultivation of talents and team construction.