Based On The "4P" Model Of Shandong Postal Marketing Talent Management Research

Talent is the first capital of the development of enterprise, especially for labor-intensive enterprises such as Shandong Postal Service, and marketing personnel have already become the strategic resources of Shandong Postal development. With the continued deepening of the postal service constitutional reform, facing the increasingly fierce market competition, the central position of marketing activities has become prominent in Shandong postal various management activites. While as the main body of the marketing activities, and marketing personnel as the core of the enterprise development, they run through the entire marketing system, and they decide and restrict the realization of the enterprise development goals. How to implement marketing personnel management and exert the marketing capabilities of the entire marketing team effectively has become the key of the postal service enterprises to accomplish strategic objectives and sustainable development.First of all, on the current situation of the development of Shandong post, Shandong post, Shandong post situation of marketing staff marketing talents based on the analysis of current situation, find out the marketing personnel number, record of formal schooling is low, the age slants big, labor the problem with unreasonable structure.Then, with the marketing personnel problems in the status quo, using interviews, questionnaires, mathematical statistics and other methods, combination of human resources"4P" model, the Shandong post marketing personnel management is analyzed, finding that it is due to the lack of marketing talent management systems thinking, lack of marketing talent personnel planning and job planning, recruitment and training of extensive management, performance management is not perfect, compensation management is not in place, can cause marketing talents facing the problem.Finally, the paper adopts the combination of theoretical and empirical methods, according to the Shandong post marketing personnel quantity, age, lower education, employment structure unreasonable current situation, around the marketing personnel management which is exposed in the process of the problem, the use of human resources management"4P" theory, put forward a marketing talent management optimization strategy, namely with the post management as the key to solve the problem of the lack of, planning; to quality management as the focus, to solve the problem of extensive recruitment and training management; performance management with a focus on performance management, to solve the problem of imperfect; to pay management as the focus, to solve the problem of inadequate compensation management.The paper’s innovation is human resources will be"4P" model is applied to the Shandong Postal Marketing personnel management, puts forward the relative system optimization management strategy, is the first post in Shandong. The two is in the marketing talent recruitment selection and training process, introducing the quality model, is the first post in Shandong. Three is the use of SMART principles to determine the Shandong Postal Marketing personnel performance appraisal index in KPI, Shandong post is the first.