The Study On The Marketing Strategy Of China Mobile Internet Enterprises Brand

Computer following the era of the mainframe, the minicomputer era, the PC era,the age of the Internet, has begun to enter the fifth era of mobile Internet era. As theprotagonist of the mobile Internet market, mobile Internet companies are not onlyimportant area of concern is the scholars focus of the study, practitioners. Admittedly,the growth and maturity of the mobile Internet companies is the result of thecombined effects of many elements, but the use of mobile Internet brand marketingstrategy is undoubtedly a key link. The mobile Internet business is the unities of allbusinesses have in common with their own personality. Therefore, the traditionalmarketing mix theory4Ps, of6Ps,7Ps10Ps4Cs as well as scholars4Vs expansionand evolution of corporate brand marketing in the mobile Internet has an associatedexpression. Meanwhile, demand for mobile Internet users at the core operatorsmarketing strategy, diversified marketing strategy, business model, the rich arepersonalized use of mobile Internet companies own brand marketing strategy lies.Based on this, the author combines mobile Internet operators, mobile Internet contentproviders, mobile Internet terminal equipment manufacturers, such as mobile Internetenterprises, empirical study of mobile Internet brand marketing strategy.Firstly, through theoretical overview summarizes the previous concept of mobileInternet brand marketing concept and marketing mix strategies, given the definition ofthis article.This article while conducting theoretical research, qualitative knot the case studymethod, while conducting theoretical research focus and practice combined. Toliterature relevant theoretical overview and mobile Internet brand marketing statusquo and problems, combined with research scholars at home and abroad, thetheoretical construct of this article; same time, three cases combined with ChinaMobile, UCWEB, ZTE handsets Analysis of practicality. Qualitative research andcase studies are combined with each other and support each other, and enhance thereliability of the conclusions of the study.The difficulties of this article is to brand marketing strategies of contentproviders and mobile operators, content providers, terminal manufacturers amongcoordination relative scarcity of research references. It is also this article some shortcomings. I will strive for continuous improvement in learning, and continues toincrease.