The Research On Building The Core And Motivate Competition Of The Life Insurance Company

The strategy and the environment is to adapt to each other, the mutual influence relations. Inrecent years, our country is going to get the a certain degree of development, but in the process ofdevelopment is faced with some confusion, Economic internationalization, market globalization,science and technology, and the changing and the modernization of the competition means thatmore and more dynamic environment, competitive dynamic arises at the historic moment. Manypeople think:1. China life insurance companies how to cultivate and increase the marketcompetitive power,2. the companies how to sustainable competitive advantages, and seek forcontinuous development and expansion, the great achievement in one hundred?The two problems of research and core competitiveness theory of the two is a core problem witheach other:(1) the company’s sustainable competitive advantage is how to produce?(2) how tocreate and develop the sustainable competitive advantage? This article from constructing the corecompetitiveness of the life insurance company of China life insurance company to tackle thatfaces all sorts of problems, which can keep long in dynamic competition advantage.This paper briefly reviews the core competitiveness of the origin and development trend of thetheory, and then discusses the dynamic competition the sources of competitive advantage, the nextlife insurance companies are the core competitiveness of the definition, features and how toconstruct. The author thinks that life insurance company is the core competitive power in the longterm business environment support life insurance company lasting a series of survival anddevelopment of core skill set, these core skills including life insurance company of marketdevelopment ability, development and innovation ability, capital using ability, the organizationlearning ability, coordination conformity ability, the ability to form of life insurance companies setof core competitiveness, and makes the life insurance company to provide customers withcompetitors find it difficult to consumer surplus value, and at the same time is to make lifeinsurance company to keep the source of competitive advantage.According to the life insurance company with its own characteristics, the author from innovation,establish the learning organization, company culture construction in three constructing lifeinsurance company core competitiveness of the in-depth analysis, finally come to life insurancecompany in dynamic competition in competitive advantage is to keep the core competitiveness ofthe dynamic structure.