Visitor Behavior Analysis And Evaluation Studies Of Urumqi Nanshan Rural Tourism

With the social and economic development, increase residents’ income andchanges in consumption structure, consumer demand for travel is no longer just besatisfied with ordinary tourists, tourism, but more emphasis on tourism participationand experience degrees, in this case, rural tourism came into being. In China, the"peasant music" tourism is a two-way role in poverty reduction policies and marketsupply and demand. Today, as a new form of tourism, the farmhouse has become ahot topic for mass consumption, and also become a new economic phenomenon,optimize the industrial structure in rural areas, promote the integration of urban andrural areas, speed up the pace of new rural construction has a positive role.Empirical investigation on the basis of the study of rural tourism at home andabroad, Urumqi County Nanshan, rural tourism on the basis of the use of touristmotivation theory, theory of tourism experience, tourism, environment and tourismcultural studies theory, for the actual lodging tourists issuing questionnaires, tourists’travel motivation, expectations and actual experience results carried out the relevantstatistics, sample data, conduct analysis, understanding of visitors to select the "farmtourism" of the consumer form, government and business who provide specific,substantial operations recommendations for improvement. Thus pointed out theproblems in the the Nanshan farmhouse Tourism, sustainable development strategiesand safeguards, and hope to be beneficial to tourism development aroundthefarmhouse.