Study On The Evaluation Of Tourist Satisfaction And Its Influencing Factors In Changsha Tourist Attractions

With the rapid development of modern tourism,the tourist demand gradually tends to diversify,traditional tourist attractions are in the ascendant,a large number of emerging tourist attractions are also in full swing in the development and construction,tourist market competition between the increasingly fierce.As a direct reflection of the service quality of scenic spots,tourist satisfaction of scenic spots can exert an important influence on the loyalty of scenic spots and further affect the stability of tourist source market.Therefore,how to expand tourist source market and achieve sustainable development of scenic spots by improving tourist satisfaction has become the focus of research in recent years.At the same time,the rapid development and popularization of the Internet has expanded the channels for tourists to obtain tourism information and purchase tourism services,and the tourist evaluation function provided by professional tourism websites has also provided new data sources for the study of tourist satisfaction in scenic spots,which has attracted extensive attention from relevant researchers.According to the scenic area tourist resources type and the way to Changsha tourism scenic area is divided into natural scenery scenic spots,historical and cultural scenic spots,artificial recreation class three types of scenic spots,grounded theory,tourist satisfaction theory,locationtheory and related theory as the instruction,using content analysis and importance-performance analysis methods such as building in Changsha city tourism scenic tourist satisfaction evaluation model,and part of Changsha city scenic spot for tourists' satisfaction,satisfaction,satisfaction countermeasure research,influence factor analysis as well as the main research conclusions are as follows:(1)Tourist satisfaction of tourist attractions in changsha city is mainly affected by five factors,including landscape features,public infrastructure,scenic area management and supporting services,tour price and cost,and external transportation convenience of scenic spots.However,there are some differences in influencing factors of tourist satisfaction among different types of scenic spots.(2)The overall tourist satisfaction of Changsha scenic spots is close to the "relatively satisfactory" level.Among the three types of scenic spots,the highest satisfaction is natural scenery,while the satisfaction of historical and cultural scenic spots and artificial recreation scenic spots is slightly lower.(3)The problems faced by the three types of tourist attractions in Changsha are different to some extent,and different countermeasures should be taken to solve the problems.Among them,natural scenic spots focus on improving public infrastructure,scenic accessibility;Historical and cultural scenic spots focus on improving the fun,service attitude ofthe staff;Artificial recreation scenic spot focus on improving visitor management,charging system.In this paper,based on the existing achievements in the classification of tourist attractions and the evaluation model of tourist satisfaction,the author tries to analyze the tourist satisfaction of different types of tourist attractions and its influencing factors by using the tourist network comment data and emotion analysis software,but the accuracy of evaluation needs to be improved.