An Study On The Current Situation Of Farm Tourism Agricultural Village Of Pixian And The Investigation

After the reform and opening up, China’s urbanization process is accelerating and cities populated very obvious, accelerate the pace of urban life, increasingly serious environmental pollution, work pressure increasing, more and more people choose the city into the countryside leisure time to experience country life and enjoy the idyllic pleasure.20In the1980s, the town of PiXian fraternity agricultural village relies on its own flower seedling industry folk tourism, is the "Farm Fun" birthplace of the early development, agricultural development model village farmhouse in the country has played an exemplary role, is a Chinese farmhouse typical microcosm. With the rapid development of farm tourism, more and more serious homogenization of competition, agricultural village farmhouse tourism once the decline in recent years begun to warm up. In the fierce competition in the farmhouse, agricultural village how to maintain their advantage, which also need to make efforts, it is worth further exploration.In this paper, the town of PiXian fraternity agricultural village "Farm Fun" for the study, conducted a survey for tourists and visitors to the basic information, tourists characteristics, expectations and actual values and tourist satisfaction related statistics. By analyzing visitor satisfaction, understanding and influencing consumption patterns tourists choose farmhouse developmental factors for the further development of agricultural village "Happy Farm" proposal for the development of other farmhouse reference samples.Text is divided into five parts:The first part introduces the research background papers, purpose and significance of research trends and elaborated article writing ideas and frameworks.The second part describes farmhouse tourism related content. First, the introduction farmhouse basic concepts, classification and characteristics. Secondly, introducing the current farmhouse tourism mode. Finally, farm tourism and other leisure travel patterns were compared.The third part of the first review PiXian agricultural village farmhouse development, and to analyze the Tourism Development. Secondly, agricultural village farmhouse tourism development SWOT analysis.The fourth part introduces the relevant circumstances survey, questionnaire design, distribution and recycling. Second, the questionnaires were analyzed statistically. Conclusion that empirical research conclusions.The fifth part starting from the conclusion of the study, proposed agricultural village farmhouse measures for further development.