Marketing Strategy Study Of N Valve Company

N company was founded in1997which mainly focuses on industrial valve design,manufacturing and sales. Currently the product line was enriched by nine valve serials,such as gate valve serials, globe valve serials, check valve serials, butterfly valve serials,control valve serials, safety valve serials, nuclear valve serials and wellhead equipmentserials. The products were wildly accepted and used in petroleum, nature gas, oilrefining, chemical industry, shipbuilding, power station and long distance pipelines field.The company positioning is to be a world-lead whole industrial valve solution supplierand most comprehensive strong in China market.N company faces the import and serious question about how to develop theeffective market strategy in order to achieve this target, get more market sharing andopen other industrial field.This paper conducted an objective and detailed analysis on N company’s operationwith a tool of market strategy theory and the practice of N company in accordance withthe characters of industrial goods marketing. Emphasize research the character of valvemarket and the market condition of competitors and get a result what kind of marketingstrategy to achieve the whole industrial valve solution target.Firstly, this paper is began with marketing basic theory, research N company’sinternal ability elements and external market competitive environment, developmentstatus and questions. Secondly, analysis the chances in the market and companyproducts over a view of macro point and realized that there are huge market spaceexcept petroleum, chemical, nature gas which are involved very important role aroundthe world industry currently. Thirdly, realize N company’s competition advantages bothon product technology and brand through the research on rivals, analysis N company’sinternal and external environment, overall merit the chances and threats faced,advantages and disadvantages in natural ability. Fourthly, analysis the internal strategyelements and get the result that N company is relative competitive in10aspects ifcompared with rivals. Such as, company brand, customer resources, product scope,technology, quality, marketing network, cost control, raw material integration,manufacture process and management. Lastly, raise N company’s detailed market develop strategy from the enterprisepractice on the basis of the market condition investigation and survey of competitorsand competitive edge on technical and brand through the research and analysis abovewith STP, market segmentation and positioning theory. This study may give N companyhigh value on the market development.