A Research On HJ Corporation Strategy

With the rapid development of Chinese new construction market, it will drive theintelligent building and intelligent city’s rapid development, to create a highly efficient,comfortable, energy-saving and environmental protection of advanced city constructions.That provides a broad space for the development of the technology and intelligent services.HJ company as the rising leader of intelligent building solutions provider, should timely seizeopportunity, hold a trend, develop strategy. It is very important to the transforming HJcompany’s survival, development and prosperity.Based on the theory of strategic management, using the PEST model, Potter model andthe SWOT model of strategic analysis method, this paper studies the internal and externalenvironment of HJ company, analyzes the advantages, disadvantages, opportunities andthreatens. By determining the HJ company overall strategy goal, develop HJ companybuilding intelligent business competitive strategy, and put forward the effectiveimplementation strategy, the paper aims to lead HJ companies improve business performance,achieve the goal of sustainable development.This paper finds: first, macroeconomic and intelligent building are continuousdeveloping. And the market demands are more diversification and integration. The intelligentbuilding market is very optimistic about the prospects. Secondly, a high degree of integrationand sustainable development of intelligent building technology become long-term generalorientation of the technique development. Third, energy saving, environmental protection andintelligence city policy lead the development of intelligent construction industry in future.Fourth, the competition of intelligent building becomes more and more fierce. Industryconcentration are gradually increasing. Fifth, HJ’s advantages include: Comprehensivequalification covers a wide range. The degree of industrial concentration is high. The pillarbusiness has a high market share. The comprehensive advantages are strong. Engineeringresearch and industrialization capability are highlighting. Professional and technical teamconfigures complete with organization loyalty. Management branches help localizationservice. Sixth, HJ’s disadvantages include: Several professional qualifications are havingimproving space. Customer management and marketing system are weak in strength.Independent innovation and transformation of sci-tech achievements have shortages;Modernization management level should be improved.Based on the above findings, this study proposed the HJ company’s strategic choice:Based on the core abilities of technology development, the HJ company aims to become the best service provider of innovative construction of smart city. Based on the wisdom of citygrowth type of development strategy, to intelligent buildings and intelligent home furnishingengineering construction and maintenance management as the breakthrough point, businesspromotion city, advance intelligence application technology and product development. Theimplementation of specific strategies include: First, change management pattern, optimize theorganizational structure, and improve organizational capability, combined with internal andexternal resources to build a broad coalition. Secondly, to strengthen protection of intellectualproperty rights, improve the brand image, through product innovation to obtain long-termprofit point of growth; constructing science and technology platform, constructed to systemintegration technology core advantage. Third, actively carry out the shareholding systemreform, widen financing channels; to optimize the structure of human resources; integratedmarketing network, innovation of science and technology resources. Finally, this studyconstructs a HJ company strategy implementation risk control system to ensure the effectiveimplementation of the strategy of HJ Company.