DC Company Social Media Marketing Tactics In China

The amount of users of Social Media in China has grown dramatically in recent year with a high overall coverage. According to the updated data from China Internet Information Center, the internet population in China has been over485Million. Social media, as an important communication channel, has been developed with an astonishing speed and become a platform which cannot be ignored. No one will question its commercial value. In this context, more and more companies and organizations begin to use social medial to interact and communicate with customers.DC is a leading company in providing B2B silicon solution globally. Now it’s facing a burning question about whether it shall use social media for its marketing and branding, and how to use it effectively. This article not only collected the data and information about DC’s current marketing and strategy related with social media through industrial interview and extensive survey, but also analysis some key issues that DC is facing and provide a detailed solution proposal on social media marketing, including:team building, market segmentation and target focus, platform selection, content organizing and performance measuring. This article can be a good reference on social media marketing for B2B Company.