Study On The Construction Of Marketing And Distribution For M Company

In recent years, China’s macroeconomic environment is well-developed, accelerated urbanization, countries to invest heavily in infrastructure. For example, China, as a new market for copper consumption, accounted for40%of the world, and has been sustained a rapid growth trend. The domestic mining reagent market shows attractive prospect.Currently, the domestic mining reagent manufacturers stand in great numbers, product quality and performance is in various level, mining reagent market has severe competition, more fierce competition between many domestic manufacturers are mainly reflected in the price. M company, such Research&Development firm, is committed to make the products meet the high requirements for stability and environmentally friendly, to adapt to the long-term-oriented development, but there is no advantage in price. How to build efficient enterprise marketing channels, and even take the distribution strategy to optimize the channels as the core competitiveness of enterprises to reduce costs, expand market share, is worthy for enterprise managers to consider the development.Firstly, the thesis conducts M company’s marketing structure and product marketing4Ps combination analysis, and, based on the PEST model of the environment for the development of the industry, analyze M company competitiveness through the SWOT method. Then, after identifying issues on M company’s marketing distribution, the thesis proposes the constructive views and ideas from the perspective of the channel length, width and breadth, respectively, by combining channel design and management concepts learned from mainstream theory. Later, the thesis proposes an overall reasonable idea on M company’s channel construction, designs composite channel development model suitable for the development of existing M company marketing strategy. Finally, on the implementation of designed complex marketing distribution, the thesis proposes suggestion and discussion as following:assessment and appraisal management methods of marketing channel members; channels logistics, information flow management implementation strategy; channels incentive and control; implement marketing channel conflict management and performance assessment.This article seeks to achieve the best combination on theory and practice, has certain reference value of the mining reagent companies’marketing channel construction.