Huaian Main Agricultural Products Market Competitiveness Research

In the current market economy under the background, present a domestic competition of agricultural products market internationalization and international market of domestic zed pattern. The agricultural product market competitiveness decided the agriculture and rural economic development, has become the decisive factor of agricultural development, and to promote the sustainable development of agriculture has the very vital significance. Huaian as important agricultural production base in jiangsu province, we should further improve the agricultural product market competitiveness, thus reach preemption market opportunities, and the purpose of increasing the farmers’ income.The paper recounts the agricultural product market competitiveness research at home and abroad and the related theory of sustainable development, in huaian wheat, rice, peanuts, corn and so on four major agricultural products to current situation analysis and comprehensive evaluation analysis. Through the JingChanZhi coefficient analysis, found on wheat, rice. peanuts, corn and so on four major agricultural products have domestic comparative advantage; Through the size advantage index analysis, found that4kinds of agricultural products, huaian, wheat and rice the size advantage index greater than1, better than the national average level, have the scale advantage, and peanuts and corn is in scale disadvantage; Through the efficiency advantage index analysis, found that wheat, rice, peanuts, corn efficiency advantage index is better than the national average level, and has (?) certain efficiency advantage; Through the comparison coefficient analysis, found that wheat, rice, peanuts, corn prices do not have price competitive advantage; Through the comprehensive comparative advantage index analysis, found that4kinds of agricultural products, huaian, wheat, rice, peanuts in comparison superiority, corn in an inferior.In the current situation analysis and evaluation, and on the basis of based on actual situation proposed the main agricultural products market competitiveness, huaian ascension countermeasures and Suggestions:improve the production efficiency, reduce production cost; Improve circulation system, reduce the cost of circulation; Strengthen brand consciousness, sets up the brand idea; Strengthen the leading enterprises, improve the conversion of agricultural products; Implement science and education ", speed up the achievements; Optimization of ecological environment and the development of green agricultural products.