Investment Analysis Of Hezhuang Real Estate Project Ⅱ

The real estate industry plays a role as pillar industry of the national economy.With the rapid development of national economy, the real estate developmentinvestment becomes more active, and its growth rate always exceeds that of thenational economy in the same period. However, under the circumstances of over-speculatiuon in real estate industry and more stringent government Macroregulation,investor should take financial indicators and the social influence into account whenmake investment dicision on real estate, to evade the risk of the investment and thefailure due to blind investment and overspeculation.Firstly, this paper introduces the background of Hezhuang real estate project II,including general situation of enterprise, project content and implementation process,etc. Secondly, we evaluate the surrounding natural environment, traffic conditions andfacilities of the project. Thirdly, the paper analyses the market needs, and targetcustomers. On this basis, this paper surveys the project’s investment estimation,financing source and application, calculates the project’s sales revenues and profits, thebreak-even point, and analysis the sensitivity. Then it evaluates the project’s economicbenefit, environmental benefits and social benefit. Finally, it analyzes the risk ofproject, including the progress, risk, quality risk, investment risk and market risk, andput forward the corresponding prevention and control measures of risk, the risk controlmeasures are analyzed from bidding phase, construction stage, marketing stage andcompletion acceptance stage and then put forward some detailed guaratee measures.Research shows that, project’s revenue is1.74932billion yuan, and profit is354.93million yuan, the investment capital is recovered by two years, the investment rate is34%, and the sales profit rate is20.2%, financial net present value is354.93millionyuan(financical discount rate is10%), internal rate of return is33.83%. The project canobtain satisfactory investment return, and earn good economic benefit.