An Emprical Research About The Factors Of Tourism Attractiveness Of The Red Tourism Destination

As a new thematic forms of tourism,Red tourism gradually grow up in the land of China in recent years.The promoting of State policy, active participation of the general public, all kinds of colorful "Red tourism" activities carried out in full swing. Whipping up a nationwide wave after wave of "red tourism" boom, bringing a large number of tourists In red tourist destination.On the one hand,the rapid development of red tourism increas the competitiveness of the red tourist destination. On the other hand, the red tourist destination mainly concentrated in the less developed regions, there are still some problems in the development. To keep and lead tourists on red tourism attraction is the key to sustainabe development of Red tourism,also is the focus of the economic growth of the red tourist destination.On the basis of reading a large number of domestic and foreign literature, integrated use of tourism science, sociology and other related basic theory, And refer to the predecessor of the existing research results, combined with characteristics of Red tourism destination, design table. Select the Jinggangshan as a study case, Use field survey, With SPSS16.0factor analysis of statistical analysis package, From demand perspective,there have five major factors affecting the Red tourist destination attraction, accessibility、 red tourism resources、tourism,environme、tourism specialty products、natural resources and tourism destination image. With SPSS16.0variance analysis of statistical analysis package,analyze that different personal attributes on the cognition of red tourist destination’ attractive factor whether there are significant differences?Based on empirical research of the influence factors of Red tourism destination attraction, The author puts forward recommendations to enhance attractiveness of the red tourist destination, With a view to provide a reference to provide sustainable development of Red tourism destination, Improved destination entry conditions; Take advantage of Red resources; Develope Red tourism characteristic products; Strengthen the construction of Red tourism destination environment; Promote the Red tourism destination image.