| With the improvement of people’s living standard, the number of visitors isincreasing and the tourism service requirement is increasing too. As the core ofthe tourism service industry, the travel agency has a lot of organization andcoordination work among enterprises in the tourism service industry, and it notonly plays a connection role of all kinds of constituent parts in the tourismservice industry, but also sets up the bridge between tourists and serviceproviders. With the development and expansion, various provinces have formedtheir local travel agency. The travel agency in order to adapt to the situation thatthe visitors who travel in other regions are increasing and make their own can beefficient management operation, travel agencies among different regions need toestablish the cooperation relations and establish tourism service supply chainmanagement structure mode.In this dissertation, it first summarizes the theories of service supply chainmanagement and the related theories of tourism service supply chain completely.On the basis, it introduces the current research status of service supply chainmodel, and puts forward the contents and meaning of this dissertation.Secondly, through analyzing and contrasting the profit level of integratedtourism service supply chain and decentralized service supply chain, it is provedthat three level tourism service supply chain is more competitive advantage thantwo level tourism service supply chain in the fierce competition of the tourismservice industry, namely that establishing three level tourism service supplychain is necessary.Thirdly, As supply chain network equilibrium model research is introducedinto tourism service industry, this dissertation has established level three structure network equilibrium model of the tourism service supply chain basedon the quality supervision by using the variation inequality theory.Finally, this dissertation has established network equilibrium model of thetourism service supply chain to tourism service supply chain which is made up ofHainan Tai airways international travel agency, Hainan KY travel service Co.,LTD., Harbin KangHui travel service Co., LTD. and Heilongjiang tianmainternational travel agency as the research object, and also verifies and analyzesthe validity of the model. Then it makes the data simulation process, seeks outthe equilibrium of the model and gives relevant economic explanations. |