The Study On Perception And Attitude Of Tourism Impacts Based On The Residents In Hengqin Island

Residents" perception and attitude of tourism development impacts is an important part of the study. is an important research content.Pay attention to residents’perception and attitude of tourism development impacts will be helpful for development, marketing and operation of existing or future tourism projects successfully.And it can help the local governments understand tourism’s economic, social and environmental impacts and clarify the conflict between operators and residents in order to gain the support of residents for tourism.The relevant theoretical and empirical research on residents’perception and attitude of tourism development impacts have become an important part of tourism impact studies,attention to academics to study the features of residents’perception and attitude from the positive and negative sides,and construct conceptual models.Based on the empirical analysis methods, the author construct a conceptual model about internal relations of residents’ perception and attitude based on the research results of previous research on residents’ perception and attitude of tourism development impacts and this paper constructs a new investigation scale and sets up8hypothesis to survey the influence factors to the residents’ attitude. The authors launched questionnaires taking the residents in Henqin Island (it is a special place which is developed by macau and zhuhai)as an example,using questionnaire survey and interview survey, using factor analysis,reliability analysis,correlation analysis,multiple regression analysis of SPSS13.0and gets three conclusions:(1)This paper sets up a regression model of perception and attitude: A=3.506+0.288F1+0.275F2+0.160F3-0.156F4,.The four factors do not make the same level influence to the attitude,perceived social benefits of tourism(Fl) has the most strong positive correlation with the attitude;(2)Residents on the positive impact of tourism development is stronger than the negative impact of perceived,and Welcome to tourism development mainly hold pleasures and support attitude, verified Doxey’s theory partly;(3)Most of the personal perceptions and attitudes do not have significant differences, residents of personal attributes that can not effectively describe the differences between the residents perceive and interpret the attitude of residents on tourism development. Finally,this paper give the corresponding management strategies based on the findings.