Yunnan Hani Costume Industrialization Development Research

Hani clothing concentrated the essence of the hani culture, shows the hani unique customs, local conditions and customs, value orientation and spiritual pursuit. Hani clothes protect, inheritance obtained results, in terms of productive protection and industrial development has carried on the positive exploration. Hani nationality clothing culture industrialization, the protection, inheritance and development of hani culture resources the role has been revealed. Research hani costume industrialization problems, not only can promote the hani culture resources be actively protected in the production practice, and on this basis, promote the further development of economy and culture of hani itself, make it better able to keep up with The Times, for other ethnic cultural resources protection, inheritance and industrialization development also to have certain reference significance. Paper is divided into five parts. The first part of introduction mainly introduces the research status quo and purpose; The second part introduces and costume culture of the hani; The third part discusses the hani clothing protected inheritance; The fourth part analysis of intangible cultural heritage protection and hani productive practices and are faced with the bottleneck in clothing production and sales; The fifth part points out the feasibility and necessity of hani nationality clothing culture industrialization and industrialization. Put forward to strengthen the market consciousness, pay attention to the support and help, correct market positioning to the emotional appeal of Hani Culture Contact consumers, the segmentation of target groups to product development and create your own Hani costume brand four schemes to realize the industrialization of the Hani nationality clothing.