The Study On Collaborative Marketing For The Middleware Products Of A Company Under The Perspective Of Customer Relationship

In the domestic middleware industry, the first emergency started in the mid-1990s.Then Based on the great development of middleware technology development, thisindustry has been thriving along with country’s preferential policies recently.It is a great opportunity for those local middleware enterprises of small scale that thenew national IT-industry supporting Policy called “Nuclear Aeronautics and BasicSoftware”, promoting and funding major projects have been in place for domesticinfrastructure software, especially domestic middleware enterprise good opportunities fordevelopment. This article aims to Company A, a typical small and medium-sizedmiddleware enterprise, according to its own characteristics combined with collaborativemarketing idea, to build a new marketing model for A small and medium-sized middlewareenterprise.According to its SWOT analysis, this paper is aiming at proposing the problems oftransitional marketing of A company. what is more, plan and implement the newcollaborative marketing due to the theory of collaborative marketing.At last, it also presents the weakness of this paper and the author want it be help thosemiddleware enterprises.