Research On The Evaluation And Development Of Tourism Resource In Changde City Based On The Tourists’ Perception

Tourism elements are composed of tourists(subject), tourism resources(object) and tourism(mediator). The development of tourism requires rational planning and effective exploitation of tourism resources. In recent years, around the transformation and upgrading of tourism to promote the construction of a large tourist city, Changde Municipal Government identifies tourism as a strategic pillar industry of economic and social development. Though Changde City has high quality resource endowment, rich cultural heritage and favorable geographical advantages, Changde tourist market is lack of fist tourism products. Changde can only serve as a branch of tourism, which is far from a real tourist destination. Changde is facing the challenge of being marginalized.With the socio-economic development and people’s increasingly rich cultural life; tourists will increase their demand for travel. We can only continue to put forward new ideas to exploit the tourism resources to adapt to the needs of the market.Based on summarizing the research literature about tourism resources at home and abroad and doing research by using comprehensive analysis of the literature, field research and questionnaire,according to the related theory of tourism resources, this paper analyzes and evaluate Changde tourism resources through tourist perception and makes a deep discussion on exploitation of Changde tourism resources.This paper makes a survey of the location transportation, natural resources,socio-economic situation, historical and cultural environment and the environment of the tourism in Changde. It makes a classification for Changde tourism resources. Based on the standard division of "Classification Survey and Evaluation of Tourism Resource",Changde tourism resources are divided into 8 main categories, 27 subcategories and 96 basic types. As a result, Changde tourism resources have the characteristics of complete category, reasonable distribution, distinctive features and excellent grade. Through questionnaires to tourists and analysis of Changde tourists’ source, tourism sociological features, tourism behavioral characteristics and tourist perception in Changde.his paper makes a conclusion that some problems are existed in the exploitation of Changde tourism resources, mainly including that the connotation excavation of tourism resources is not enough, awareness of protecting tourism resources is not strong, tourism product system is not perfect, image of tourism brand does not highlight, tourism elements are not perfect,the quality of tourism team is not high. At the same time, this paper puts forward some countermeasures for exploitation of Changde tourism resources including paying attention to the features and make deep excavation cultural connotation of tourism resources,exploiting rationally and paying attention to the protection of tourism resources,integrating resources and creating special tourism products, strengthening publicity and enhancing the brand effect, optimizing services and perfecting the tourism elements system, absorbing talents and constructing a high-quality tourism team.