Business Plan Of XY Tourism Real Estate Project

In recent years, along with the steady growth of China’s economy and the income of residents, the tourism real estate industry which is the cross-development of tourism and real estate becomes a new investment hotspot. The market has emerged many very successful tourism real estate projects, but some projects failed because of wrong market positioning, capital chain rupture, etc. A good business plan can not only help enterprises to make investment decisions, but also can provide important reference for project financing. The research object of this paper is XY tourism real estate project located in WZ national tourism industrial cluster experimental zone, Nanhai District, Foshan, Guangdong Province. The project is developed by S Tourism Group, a top tourism company in Guangdong Province. This paper provides decision-making reference for S Tourism Group.The paper adopts the method of combining theory and empirical analysis, also quantitative analysis coupled with qualitative analysis, research contents include the analysis of development conditions, analysis of business environment, construction planning and organization, SWOT analysis, market positioning, marketing planning, financial analysis, risk analysis.Firstly, according to the conclusion of SWOT analysis by considering the advantages and disadvantages of the project, the macro environment, industry competition situation, the project should be positioned as high-end lakeside tourism real estate which is full of distinctive health culture and comprehensive entertainment experience. Every building is not only a suitable house, but also a tourist attraction.Secondly, on the basis of demand investigation, we put forward some relevant suggestions on product strategy, price strategy, channel strategy, promotion strategy by using4Ps theory.Then the paper makes financial analysis by investment estimation, sales forecasting, financial planning, cash flow forecasting, evaluating financial indicators.Next, the paper makes analysis of sensitivity and the breakeven point, discuss the potential risk and the relevant measures.Finally, we can draw a conclusion that the project is feasible, with high returns, small risk, short playback period.