Business Plan Of Real Estate Training Project Of S Company

Under the dual effects of the new real estate policy and the macro-economy,the real estate industry is facing new challenges,so are the real estate enterprises in shenzhen.It is the right time to build a training platform for real estate enterprises to learn and communicate,and to promote the healthy and orderly development of the industry.This paper is started by a “real estate training project of S company" which was based on the core pain points of the real estate industry,the project used the form of a business plan as thesis framework,analyzed and demonstrated that such project is of high investment value by comprehensive application of theoretical knoledge of multiple disciplines including marketing,human resources,operation and financial management.This paper first expounds the background and significance of the project research,explains the research method and research route,introduces the project and financing needs of the company,and preliminarily determines the ownership structure of the company in the future.Secondly,PEST model is adopted to analyze the macro environment of the industry.The competition pattern of the industry is discussed with porter’s five forces model.SWOT analysis,STP theory and 4Ps positioning theory are used to expound the marketing strategy.By using the business model canvas to analyze the key elements of the project’s business model,the clear business model is sorted out.Finally,this paper makes clear planning and arrangement for the company’s organizational structure,department functions,operation management and human resource management.On the basis of systematic analysis and demonstration of the project’s corporate governance structure,operation management,marketing,etc.,the financing needs and pre-investment planning of the project are described in detail;With the help of the results of market analysis,the company’s operating income and operating cost are reasonably calculated,the balance sheet,income statement and cash flow statement of the company are also generated.On the basis of the market forecast and the use of financial data to further calculate the investment income,the net present value(NPV)of the project is 3.9557 million yuan,the payback period(DPP)is 2.37 years,and the internal rate of return is 49.13%,which preliminarily proof that the project has a high investment value.This project follows the principle of financial prudence,conducts a quantitative analysis on the possible risks of the project,and determines four sensitivity factors through single-factor sensitivity analysis,which are course price,course sales volume,lecturer’s remuneration and initial investment.Then use the method of multi-factor sensitivity analysis to sensitivity factors may cause the economic benefits(NPV)of volatility has carried on the comprehensive analysis,in 81 set of NPV numerical calculate,at 84%,negative 16%,fully analyzed the may appear the key risk points,and puts forward the specific measures for risk control.All in all,this paper provides detailed data support for investors and shareholders to correctly grasp investment opportunities and make investment decisions by studying and analyzing business plans.