| Auto parts industry closely linked to the natural and the automotive industry, since 2009 China has for five consecutive years as the world’s largest car market, no accident in 2014 will also be the world. For China’s auto production enterprises, in such a climate "don’t worry about the business", but "prosperity die", macroeconomic, new energy automotive led the revolution, a variety of factors such as the disorder of the current auto parts market at present the development of China’s automobile manufacturing enterprises is still in trouble. Only to immediate interests auto parts enterprises in market competition of the future will be difficult to win.Based on the relevant theories of economics and management, rui peng asset management companies, for example, in what development model to analyze auto parts production enterprises in the face of the current complex market and the future competition in the market, through the analysis of specialization and diversification, and rui peng’s own choice for China’s auto production enterprises explore a road to development.Red eagle asset management company in auto parts production as the core business development, currently has 15 holding, equity diversification of investment management company. Company’s main business is mainly in automotive electronics, electrical accessories sales and commercial real estate development and operation. Rui peng development pattern from production to real estate and service, the company on the basis of the focus auto parts production and sales, began to diversification, automobile production research and development as the core, through the commercial real estate investment, layout after the car market, car maintenance maintain huge market advantage.Rui peng to choose this kind of development model the influence of both the external environment, the overall macroeconomic, the auto parts market and master the characteristics of the automobile industry of the future development direction, also has rui peng internal characteristics, rui peng of the corporate culture, competitive power, etc. Can be said to be the rainbow development inevitably choice.Rui peng model the operation of the inevitable problems, through the analysis of the rui peng internal and external environment, sums up the main problems are the strategic thought of the enterprise level is not in place, the problem of financing, financial control and operation management problem, the shortage of talents and sales on the layout. In order to achieve the sustainable development of rui peng, the author puts forward a unified thought, listed for the next three years, and to develop, introduce talents safeguards. Which need special stress is that seek listed on the gem, to a great extent, solves the rui peng mode, most of the problems occurred in the process of an object to gem, achieve financial and managerial listed conditions targeted to solve the problem, profitability, sales market, etc.Rui Peng mode’s current focus is to gem, but gem is rui peng said model for periodic purpose, or accurately, a means of rui peng mode to be prepared for the auto market in the era of competition. |
PDF Full Text Request