Research On The Development Strategy Of Pixian Douban Industry

Pixian douban which is the famous special local product has more than300years history, enjoys the good reputation of the soul of Sichuan cuisine, is the national famous geographical indications product, and is subordinated to the national intangible cultural heritage which has uniqueness and can not to be copied. Pixian douban has concentrated reflected Pixian’s external image. As the one of the important pillar industries of Pixian, Pixian douban is equipped with broad market prospect and development space, and also expresses the regional characteristic economy in Pixian. Taking Pixian douban as the growth points of economic development of Pixian, sparing no efforts to propel Pixian douban’s capital integration, brand building and industry supervision, by means of making douban product bigger and stronger to improve the popularity of Pixian, realizing Pixian douban’s industrial development, driving the tertiary industry’s mutual development, those are the feasible selects to realize Pixian’s economic take-off.Getting through the comprehensive analysis about the macro-environment and the industrial developing situation of Pixian douban, we known that ahough the development of Pixian douban at present has gotten some performance, it still has many shortages, for example, the overlapping of ecological niche results in disorder in competition, unsymmetry between enterprise brand and regional brand, getting obvious about product getting lower side, regional distribution scattered, aggregation effect down, supervising ineffectively in relevant departments, and so on. With the development of external industrial competition, as being faced with the challenge of the manufacturing enterprises of thick chili sauce, being gotten involved by foreign capital and multiple capital, strengthening the competitive strength of potential rival, the composite seasoning gradually replaced douban, price presents the upward trend rising tendency totally and continually, and so on, all of these blocked to realize the industrialization development of Pixian douban better and faster. Under such circumstances, article tries to go into about the development strategy of Pixian douban, under the basis of the brand of Pixian douban, enclosing promoting brand value and benefit, insisting the innovation of science and technology and management, increasing the intensity of technological transformation and relocating, integrating resource, realizing the total strategy of intensive development of industrial cluster of Pixian douban, this article researches Pixian douban’s functional strategy of collectivization development, professional development, marketizational development and gardenizational development, providing positive advisees for the prospective development of Pixian douban to promote Pixian douban’s industrialization development better.