Research On The Three Gorges Tourists’Perceived Image Based On The Sina Micro-blog

Tourism perception image directly reflects that:whether the utilization of resource is effective, the configuration of scenic facilities is reasonable and the propaganda of tourism image reaches the designated position or not. Micro-blog, as information carrier of tourist experiences, immediately reflects tourists’cognition to the destination image to provide a basis for tourism enterprises and researcher. Using the methods of content analysis, this paper analyses the tourists’evaluation on scenic spot with the Three Gorges tourist micro-blog data, obtains tourists’perceived image. Based on the above content analysis, we got the research conclusion:(1) Intermediate frequency relative higher indexes of tourists’ micro-blog text content are obtained by the content analysis method, which mainly includes:"Three Gorges Tourism","White Emperor city","tourist emotion". Among them, the frequency of Three Gorges Tourism" has reached0.50, while the others less than it.(1) Intermediate frequency relative higher indexes of tourists micro-blog picture are obtained by the content analysis method, mainly including:"Three Gorges Tourism","Wushan small Three Gorges","the Three Gorges Dam", Each of them is less than0.50, and is in0.10-0.20.(3) The comparative analysis of above indexes reflects the visitors, attention to destination involving scenic spots, infrastructure, cultural activities, tourism products, human activities and other aspects. The frequency of less than0.10accounts for86%, which explains the diversity of tourist’s perception content, the lowness of the same perceptual object, the relative lack of system evaluation.(4) Based on the results, the Three Gorges tourist perceived image is defined as:Three Gorges tourism image perception belongs to a positive impression; Wushan gorge gains a high praise recently; Three Gorges dam is the necessary scenic spot; The cruise ship is an important part of the Three Gorges tourism; infrastructure is not perfect; food quality, charges、order, etc. are inappropriate.According to the present situation, can be improved from the following aspects:(1)Strengthen regional cooperation. The tourist attractions of Three Gorges are abundant and are widely distributed, while give a fuzzy perceived image. If the overall building, bundling marketing and the system concept are achieved, the infection force of the overall image will be improved.(2) Improve management and supervision. Especially in the congestion, charges, poor food, disorder and other aspects should be devoted to the supervision mechanism, to lay a good foundation for improving scenic reputation.(3) Perfect infrastructure. Mainly includes:Scenic roads, communication, reception facilities, environmental protection, leisure and other related facilities. The building of the relative business services, catering, entertainment and other infrastructure is especially important, directly affecting the tourist’s perception and judgment.(4) Combining with the existing landscape, building cruise as a destination. As the important carrier of Yangtze River Three Gorges tourism, cruise is not only transportation, but also a destination. Diversify cruise function, especially highlight the tourism and leisure function, attracting more tourists and promoting the comprehensive development of the Three Gorges Tourism industry.