Management Optimization Of X Network Science And Technology Limited Company

With the improvement of living standards and changes in consumption concept, aswell as the problems of environmental pollution and resource destruction increasinglyserious, advocating natural, pay attention to safety, the pursuit of health andconsumption concept increasingly popular, making the emergence of green food hasbecome a requirement of the era and fashion, more and more people of all ages. SinceChina’s accession to the WTO, the green food enterprises meet the new round ofopportunities and challenges. Facing the opportunity and the challenge, X Green FoodCo., Ltd. as a member of a market economy, break the old marketing strategy,designed to meet the new market marketing strategy market development is adevelopment strategy significance.This paper takes marketing theory as the instruction, in the analysis ofenvironmental, discover a problem, solve problems as the main logic, using acombination of qualitative and quantitative to analyze the current situation of greenfood marketing in China empirical analysis method, analysis of green food industry ofthe micro and macro environment, according to the4P and7p marketing theory ofenterprise development strategy. The analysis of the X food company limitedadvantage-Opportunities (SO) strategy, advantage, disadvantage of strategic threat(ST)-Opportunities (WO) strategy, weaknesses and threats (WT) selection strategythese four strategies, the use of integrated marketing, marketing strategy design,conducts the research from the target market, product, price, channel, productpromotion, physical display, service and network etc, at the same time, theestablishment of a modern marketing concepts, constantly updated marketingorganization, human resources optimization for enterprise employees, strengtheningthe marketing consciousness, the green food enterprises bigger, stronger.Based on the X Green Food Co., Ltd. is a comprehensive analysis, the marketmarketing strategy is consistent with the laws of market development design inproduct, price, channel, promotion, personnel, physical display, service process etc..This paper also particular to develop network marketing strategy. This is thedevelopment of the market.