The Research On The Influence Of The Social Network And Entrepreneur Traits To The Entrepreneurial Risks Identification

Entrepreneurial risks are inevitable for every entrepreneur duringentrepreneurship period. How to identifying the related risks more earlier, adoptingmeasures timely to control, and making the start-ups developing healthily and stablyhas become an important issue concerned and studied among entrepreneurs andscholars. Past research had found that social network is the main way of informationtransmission and it can impact the result of entrepreneurial risk recognition indirectlythrough influencing the discovery and obtaining of information. At the same time,entrepreneur trait would affect entrepreneur’s interpretation and judgment ofinformation. It resulted in the entrepreneurs who has different trait recognizingdifferent risk when had the same social network. Most of past research explored riskrecognition from content and methods perspective and lack of high level discussionon the mechanism of entrepreneurial risk recognition. It couldn’t explain the specificimpact path well and give reasonable recommend. So it would be necessary to explorethe nature of entrepreneurial risk recognition, and based on these analyses theinfluence mechanism of different influencing factors.Based on Information Processing theory, this paper analyzed the mechanism ofentrepreneurial risk recognition deeply and introduced information access as keyvariable. Then following the main line of the information, brought social network,entrepreneur trait and entrepreneurial risk recognition into the same analyticalframework, built a specific model of entrepreneurial risk recognition, put emphasis onexploration of the relationship among social network, entrepreneur trait, informationaccess and risk recognition, the mediator effect of information access and theregulation role of entrepreneur trait. Based on theoretical deduction, put forwardcorrelative hypothesis and tested them one by one to reveal the internal causes forentrepreneurial success or failure, and further enrich and perfect entrepreneurial riskmanagement theory.In the empirical analysis, this paper tested the relationship between social network and information access, the relationship between information access andentrepreneurial risk recognition, the mediator effect of information access and theregulation role of entrepreneur trait respectively, got the following conclusion:（1）Information access had a significant positive impact to entrepreneurial risksrecognition.（2） The two dimension of social network: structural hole and networkintension both had a significant impact on entrepreneurial risks recognition; butnetwork size had no impact on entrepreneurial risks recognition.（3） Informationaccess had no mediate influence between network size and entrepreneurial risksrecognition; but had significant mediate influence between network size andentrepreneurial risks recognition.（4） The test on the moderating role of theentrepreneur trait on entrepreneurial risks and information access had showed that theentrepreneur who had a wealth of experience can recognize correlative entrepreneurialrisk from the information obtained easily.The main innovations of this paper are as follows: introduced classicalpsychological theory-Information Processing theory into entrepreneurship research,expands the research of entrepreneurial risk recognition, explored the process ofinformation processing in the entrepreneurial risk recognition procedure from theperspective of information processing, provided a new research idea and perspectivefor a further study on entrepreneurial risk recognition and its impact factor; introducedinformation access as key variable, tried to answer the problem about how socialnetwork and entrepreneur trait influence entrepreneurial risk recognition from themicroscopic view, prove the relationship among social network, entrepreneur trait andrisk recognition persuasively, provided complementarities for past research.