The Study On The Impact Of Social Enterprise Entrepreneur Social Capital On Entrepreneurial Opportunity Recognition

Recently,social enterprise began to rise and flourish all over the world,as an imporrtant force in promoting social innovation and an active exploration for social governance innovation.Supporting the healthy development of social enterprise has important strategic significance for building a harmonious society or maintaining steady and rapid economic development.However,the development of social enterprise began later arose in mainland and its theoretical research is far more behind practice,more and more social enterprises are facing many difficulties.Entrepreneurial opportunity identification as the starting point of entrepreneurial activity is the key factors to entrepreneurial success,and how to identify entrepreneurial opportunities is one of the basic problems within entrepreneurship research and social enterprises development.For social enterprise,social captial theory provides a new way to look for entrepreneurial opportunities.Therefore,it is necessary to introduce social captia]theory to investigate the influences of entrepreneur social capital on entrepreneuial opportunity recognition in social enterprise.Firstly,this paper makes a review of the relevant theories and literatures of social enterprise,entrepreneur social capital,entrepreneurial alertness and entrepreneurial opportunity recognition.Then we analyse the connotation of entrepreneur social capital and entrepreneurial opportunity recognition within social enterprise.We also analyse the mechanism of how entrepreneur social capital impact on entrepreneurial opportunity recognition and the role of entrepreneurial alertness intermediary within social enterprise.Based on above this,we construct a theoretical model and put forward the research hypothesises.Finally,a questionnaire is composed and revised by preliminary test.Then we collecte data from social enterprises by questionaires,and use reliability and validity analysis,variance analysis,correlation analysis even regression analysis to analyse the valid data.According to the statistical analysis,demographic variable has a different impact on entrepreneur social capital,entrepreneurial alertness,and entrepreneurial opportunity recognition.Entrepreneur social capital has significant positive influence on entrepreneurial opportunity recognition.Both structural,relational and cognitive social capital have significant positive influence on the opportunity feasibility recognition and the opportunity social recognition.Both structural and cognitive social capital have significant positive influence on the opportunity profitability recognition.Both structural and cognitive social capital have significant positive influence on entrepreneurial alertness.Entrepreneurial alertness has significant positive influence on the opportunity feasibility,social and profitability recognition.Entrepreneurial alertness acts as a part mediator between entrepreneur social capital and entrepreneurial opportunity recognition.Entrepreneurial alertness acts as an entire mediator between structural social capital and the opportunity feasibility recognition.Entrepreneurial alertness acts as a part mediator between cognitive social capital and the opportunity feasibility recognition.In addition,entrepreneurial alertness completely mediates structural social capital and the opportunity profitability recognition.Entrepreneurial alertness also completely mediates cognitive social capital and the opportunity profitability recognition.What's more,Entrepreneurial alertness plays a partially intermediary role betwween structural social capital and the opportunity profitability recognition.And Entrepreneurial alertness also plays a partially intermediary role betwween cognitive social capital and the opportunity profitability recognition.But entrepreneurial alertness has no siginificant intermediary role in the relationship between relational social captial and the feasibility,social or profitability recognition of entrepreneurial opportunities.According to the research conclusion,we put forward some management advices from four aspects of strengthening self-training,playing close attention to social capital,enhancing entrepreneurial alertness and using multi-dimensional vectors in entrepreneurial opportunities evaluationt.Through the above measures,we hope to help social entrepreneurs better identify the value of entrepreneurial opportunities,then promote the effectiveness and the success rate of social entrepreneurship practice.