3G Marketing Channel Conflict Management Of Jiangsu Unicom Company

Jiangsu Unicom Jiangsu as one of the three major operators, the3G service technology advantages, its3G business, mainly for sales through the channels, especially social channels have become the main force in Jiangsu Unicom3G sales.The main part of the channel as the Jiangsu Unicom product sales, according to the nature, strength is divided into different types, according to the Jiangsu Unicom channel types and factors to give the corresponding channels sales commission. Because of the many channels, to maximize the pursuit of short-term interests and interests of the part of the channel, leading to the Jiangsu Unicom3G products and the sale of transregional phenomenon, on the other channels of interest impact, leading to the Jiangsu Unicom’s interests. Jiangsu Unicom to solve this problem, we must start from the Jiangsu Unicom to channel can exercise the right to solve channel conflict, the. So this paper mainly from the perspective of channel power, channel conflict analysis countermeasure summary of Jiangsu Unicom facing.In this paper, based on the Jiangsu Unicom faces the problem of channel conflict and channel power theory to the theory of detailed analysis and by references to relevant literature summary, analysis of the main reasons of Jiangsu Unicom3G channel conflict on the basis of theoretical model, and China Unicom on channel management power point of focus from Jiangsu, analysis and solution of3G channels conflict.In this paper, the Jiangsu Unicom3G channel conflict phenomenon, the main background analysis to find out the main reason, make clear the essence of the problem, find the solution of Jiangsu Unicom3G channel conflict feasible...