The Study Of Product Strategy&Innovation Model Of S Company

Since the financial crisis erupted in2008, the world economics is stumbling. The current financial storm has been developing into a most serious decline since World War Ⅱ, McKensey’s latest report believed that, there is many similar rules with three economic depressions happened at last century, reported added, the enterprise and consumer’s technical disbursement increased constantly, is one of primary reasons to cause the last three depressions over. It’s conceivable that the science and technology can become the economical inspired catalyst equally as before. The technological innovation possibly can stimulate the economic resurgence. Crisis and change is coexisting, which provided the product innovation chance for Chinese Enterprises.Firstly by listing the main domestic and foreign product innovation theory, this article discussed and summarized the main product innovation theory.After that, further introduced S Corporation and its industrial characteristic, summarized its historical innovation practices, raised the question why and what drive it get so many the successful product innovation.Then introduced and analyzed S corporation’s successful product systematized innovation model in detail, under it took the leading position at wet shaving industry, also summarized its main innovation practice strategy, and unified its newest innovation product Hydro practice, furthermore appraised its rules of success for product innovation system.After that aimed at the innovation question of Chinese Enterprise, advised the related proposals for product innovation.Finally it was concluded that the enterprise need base on their industrial preferences themselves, establish the systematized product innovation management system to ensure the product innovation successfully. It is the necessary way that by product innovation enterprise can gain the sustainable development power in intense competitive market.