The Research On The Product Innovation Management Of KERINCHIP BIO-TECH CO.,LTD

Now, with the whole world enterning a totally new era, the Knowledge Economy Era, the enterprises are facing more complex and turbulent challenges. Innovations have become the very character of this era and the key that can make the enterprises competent and survive the drastic competition. Enterprises are faced with not only new opportunities of growth, but also harder challenge. The only way to survive and grow is to advance their core competition capability by the means of persistent product innovation.The method of substantiating is adopted here and a systematical and thorough research on the product innovation of KERINCHIP BIO-TECH CO.,LTD is made. On the base a great deal first-head statistical material and questionnaires, explains the KERINCHIP BIO-TECH CO.,LTD's practice of product innovation in detail. This discourse makes a scientific and impersonal evaluation and research from the aspects of microcosmic action and product innovation capability. After the importance of product innovation and observes that product innovation is the right way to meet new challenge are explained, this article applies the relevant theory on the field of product innovation, analyzes the construction of product innovation and the operation of product innovation model.Finally, aiming at existing problems, suggestions to further improve KERINCHIP BIO-TECH CO.,LTD's product innovation are made.