Research On Nuclear Power Industry Development Strategy Of China Guangdong Nuclear Power Group

Since the reform and open policy, The continuous steady rapid development of our national economy has displayed vast space for energy and electricity market growth. By analyzing the data, total energy consumption in china in2011is348million ton coal equivalent, which takes the first place in the world. On the other hand, the unreasonable energy consumption structure cause serious air pollution problems, Lack of resource and environment pollution are two issues in our national economy management.As a kind of clear and effective energy, nuclear power plays an important role in optimizing china’s energy consumption structure and long-term stable energy supply. However, The Fukushima nuclear accident became the great event that impacts the nuclear industrial development in the whole world. The regulation and supervision of our government is being strengthened, the speed of constructions in nuclear is being slow down. As a large clean energy group whose main business is nuclear power, China Guangdong Nuclear Power Group make strategic adjustment on its nuclear power industry development.Based on the research review of the concept and content of company strategy and collect relevant information of nuclear power industry development, the author of this paper analyzed both the current internal and external environment of the company, with analysis tools, such as PEST、Five-force Model、SWOT. Based on these analyses, the author of this paper make Nuclear Power Industry Development Strategy and the guarantee to carry out independence innovation strategy of China Guangdong Nuclear Power Group.