Research On Training System Of The Salesmen Of ZHB Based On Competency Model

In the time of intellectual economy, the human capital increasingly grows into the major component of enterprise’s core-competitiveness. All the enterprise are keen to constantly develop and acquire the human capital, meanwhile they firmly increase the value of the human capital, which will support the development of enterprise with pivotal power. The research and practice of Competency Model is acknowledged as a fundamental and important factor of the modern human resource management, in which a great deal of professors and researchers are interested. The training for staff serves as the main course for enterprise’s human capital accumulation. And it is playing far more crucial role in the value-making and core-competitiveness promotion of enterprise. The research that how to harmonize the Competency Model with the training course and to accumulate the human capital has been more important for all the enterprise than ever.The main researching method constitutes document research, questionnaire survey, personal interview, discussion with insider etc. I take the salesmen of ZHB Company as the objection of research, analyze the training course of salesmen of ZHB Company, find out the outstanding problem including the misunderstanding of recognition, deficiency in the training component set and scientific evaluation of training, ignorant upon the development of staff all-round ability. Upon the said research of ZHB Company real situation, I suppose to build up the Competency model for the marketing staff of ZHB Company, which should include eight major factors, sensibility of obligation, motivation of achievement, initiative, confidence, intercommunication ability, influence power, implementation capacity etc. And I issue out four factors which represent the major inadequacy between the Competency Model of salesmen of ZHB Company and the realistic requirement of the post, sensibility of obligation, motivation of achievement, intercommunication ability and implementation capacity. I redesign the training course based on the Competency Model of salesmen of ZHB Company, which constitutes the analyze of training requirement, the plan for training course, and moreover design the evaluation sheet of training course. All the research plays a fundamental role in the increasing amelioration of training system.During the research program, I innovatively create the Competency Model of ZHB Company, testify that the said model is the key of the excellent performance. Based on the inadequacy between the Competency Model and the realistic requirement of post, I deliberately design the training component and the evaluation of training course, which will indeed enhance and promote the development of the salesmen.This paper aim at resolving the training course for salesmen of ZHB Company, which build up a scientific platform for the Company’s human resource accumulation and benefit the HR management in future, and finally provide the sufficient human resource for the Company’s long-term development.