Research On Problems And Solutions Of Brain Drain Of WZ Group

With the continuous development of society, the competition among enterprises is increasingly great. The competition for high-quality human resources has become an increasingly critical part of enterprise development strategy, which can decide many elements such as capital, management, technology and market. Each step of enterprise development are entirely dependent on entire entrepreneurial team’s collaboration and performance. From capital operation to internal management, from technology research and development to marketing, we must rely on the talents to play a role. The issue of brain drain has become a big concern for almost all enterprises, because the impact and the loss of brain drain are immeasurable. Therefore, how to solve the problem of enterprises’brain drain, is currently the focus in various enterprises’attention.This paper focuses on the situation and existing problems of brain drain in WZ Group to analyze, consisting of five parts. The first part is the introduction, mainly to show the background and significance of the study; the second part is relevant theory of brain drain, introducing the brain drain theory and model in the human resources management and incentive theory, mainly to solve the problem of the research, providing theoretical support and solutions; the third part is analysis on Brain Drain Current Situation in WZ Group, doing systematically from the corporate external factors, internal factors, and personal factors, to find influent factors of the brain drain; the fourth part is countcrmeasures on WZ Group’s brain drain problem, focusing on problems and reasons to put forward recommended countermeasures and methods which arc suitable for the company; the fifth part is the conclusion, summarize the conclusion, pointing out the limitations of the research.Based on the current situation of brain drain in WZ Group, conducted an investigation on departure reasons of leaving staff and satisfaction and turnover intention of serving personnel of WZ Group through the design of the questionnaire and interview exchanges, the survey results are analyzed and WZ Group’s brain drain influencing factors are summarized, in order to identify causes of the brain drain of the company. And put forward corresponding countermeasures and suggestions according to existing problems in WZ Group, with specific measures and recommendations in salaries and benefits system, performance appraisal, incentives, corporate culture, and other aspects. This paper has done more comprehensive analysis and profiling research about WZ Group’s brain drain problem, providing certain practical applied significance and theoretical value on WZ Group’s brain drain. Hope to draw relevant departments of enterprises’attention for concern or reference, making WZ Group’s brain drain problem be improved.