Professional And Technical Brain Drain Problems And Countermeasures Of ZTZY Company

China’s economy is developing rapidly under the background of market economy development,and the real estate industry has also become the booster of China’s rapid economic growth,directly and indirectly affecting more than 60 related industries,and the degree of attention has reached an unprecedented level.In order to ensure the healthy and stable development of the real estate industry,in recent years,the relevant state organs have frequently issued the purchase restriction and sales restriction,credit restriction and other regulatory policies.With the development of the past two decades,the real estate industry is quietly changing.The market share of traditional state-owned real estate enterprises has been gradually surpassed by private joint-stock real estate enterprises.The regional and brand-name private real estate enterprises have been widely recognized by the market.The proportion of private real estate enterprises in the economic construction is increasing.This form is not only At present,the important performance of social modernization also plays a good role in improving people’s quality of life.For a real estate company,its brand image is often closely related to its product quality and operation service,and both product quality and operation service require professional talents as support.Based on this,human resources have become the core influencing factor in the development of real estate enterprises,and the quality of human resources work has a very significant impact on the rapid development of enterprises Direct impact.As far as the current real estate enterprises in China are concerned,the strong internal mobility of personnel and the high rate of loss of technical talents are very prominent and urgent problems,which have brought a very adverse impact on the development of the company.The main reason is that the brain drain in the real estate industry not only weakens the competitiveness of enterprises,damages the reputation of enterprises,makes some key plans of enterprises unable to carry out,and strategic decisions may need to be readjusted,which leads to the loss of many development opportunities for real estate companies.As a representative traditional state-owned real estate company in China,ZTZY company is currently facing the loss of core management personnel and professional and technical talents,and it is very important to take corresponding countermeasures against the current brain drain.For this reason,this paper chooses the representative state-owned enterprise ZTZY company as the research object,analyzes the situation of the company’s professional brain drain,and finds that the basic reason for the phenomenon of professional and technical brain drain in ZTZY company is the lack of scientific human resource system and the lack of understanding of the company’s long-term development through questionnaire,logical analysis and case analysis,the company ignored the personal development guidance of employees,and the social and industrial support was insufficient.The loss of professional and technical talents has a certain adverse impact on the company,including talent management,company reputation,company information,company finance,company brand,etc.Based on this,in order to reduce the brain drain rate of professional and technical talents in ZTZY company,this paper puts forward: to establish modern enterprise human resource management system,change the concept of human resource management,rationalize the talent management mechanism of the company;to build a corporate culture that respects talents;to promote the construction of salary marketization;to do a good job in the training of professional and technical talents system;to make long-term development plan for employees In view of the demand of professional and technical talents,we should optimize the incentive mechanism.From a practical perspective,in order to promote the rapid development of enterprises in the market,in addition to solving the problem of professional brain drain,we must also attach importance to the establishment of a scientific and perfect human resource management system,strengthen the sense of belonging of employees to the enterprise,so as to attract and retain more outstanding talents,and fundamentally ensure the market competitiveness and viability of the company.Through this research,we can also strengthen the whole real estate industry’s attention to the phenomenon and problems of brain drain,encourage real estate enterprises to combine their own talent strategic development planning,improve the human resource management system of the real estate industry,and have important theoretical and practical significance for promoting the healthy development of the real estate industry.