An Empirical Study Of Chinese Tourists’ Medical Tour To Korea

As the21st century to the improvement of life quality, health and medical treatment of combining medical sightseeing float on the water. Gradually, the world medical market is growing with explosive and cause the attention of people. Medical industry tourism and well integrated Thailand and Singapore, etc. In some Southeast Asian countries have in medical tourism has obtained certain of success. In the Asia-pacific region South Korea in medical sightseeing emerging field has stronger international competitiveness. South Korea with its superb technology and the appropriate fee and was named new medical sightseeing power. Especially Korea cosmetic technology is a leading global technology level. Traveled to South Korea do cosmetic foreigners particularly Chinese gradually increase this thesis in order to study Chinese women to cosmetic surgery for the purpose to South Korea, the choice of the important medical sightseeing attribute the degree and questionnaire. This thesis in order to grasp the characteristics of Chinese consumers, with its to Korea Chinese female tourists as the research object, according to its demographic characteristics and cosmetic related characteristics respectively to Korea medical sightseeing attributes of existence on the difference analysis.In order to empirical analysis, this paper from2012October27started by2012until November26, within30days to visit Korea Myungdong, Dongdaemun etc. Of Chinese women Gyeongbokgung palace commercial and tourists, and visited South Korea’s medical tourism group of female tourists with its Chinese questionnaire survey, total received300copies, remove incomplete and not honest questionnaire, finally left268copies can use.In order to grasp the characteristics of Chinese female consumers, using "technology products and service solution" comprehensive statistics software SPSS WIN18.0on its data frequency analysis. To investigate, with China female tourists for research object cases out of related Korean medical sightseeing choose attribute factors. Carries on the analysis and reliability analysis through, and derives its relevant through. Secondly according to investigation object of demographic characteristics (age, marital status, occupation, education, income, visit Korea times, the region) and cosmetic related characteristics (medical sightseeing awareness, cosmetic intention, cosmetic experience, Korean cosmetic awareness, Korean cosmetic pay level, Korean cosmetic treatment time) for South Korea medical sightseeing choose attribute variance analysis.First, based on the analysis of the differences in demographic characteristics and Korean medical select Properties, marriage age, education, occupation and other factors there are differences. Second, different ages and different career choices. The20-year-old to40-year-old Chinese female tourists engaged in the sales/production industry technology to produce, for the care of the accommodation and shopping facilities more concerned with the maintenance of food in general. Third, the different types of Chinese female tourists attach great importance to the medical facilities, there is no difference. Fourth, female tourists in China also attaches great importance to the management after the treatment effect and clinics.