RF1D technology is one of the core technologies of the Internet of things (IOT). Currently, the IOT is one of the strategic commanding point of a new round of development of the world economy and science and technology, the global mainstream countries have put forward the development strategy about the IOT in succession. And whole world have set off a new round of IOT wave. As same as the world’s, China’s IOT development is in its infancy, initially with technology, industry and application of some basic. The RFID of IOT is thought to be the strategic emerging industry at the Twelfth Five-Year Plan; its products will be developed rapidly. The paper researches base on the objective and science, and combine from entrepreneurship, strategic management, marketing, organizational behavior, human resources, operations management, financial management, and risk management theories. It conducts a comprehensive and effective study for O company RFID tag and reader project from the practical point of view; which aims to clarify business ideas and provide decision information and important guidance for the implementation of this project.Firstly, the business prospects and resources are analyzed, and then the internal and external environment is mined. Through the analysis of SWOT, the strategic choice is made and the unique business mode is defined. At the same time, to get feasibility of the project, our team design the marketing plan on base of STP、divide and monitor the key links of operation process、 predict and analyze the various financial indicators、identify and analyze and control risks etc.At present, the project has been launched; it is in good condition after more than half a year of operation. O company must have a bright future through our team work... |