Research On The Growth Development Strategy Of Tianjin Jb International Hotel

Following our country socialist market economy development, reform and opening up into the deep stage, and comprehensive development of economic social informatization and globalization, people demand is growing, tourism demand is growing, culture and tourism industry rose to the level of national strategic development, service industry investment and diversification from a single investment management industry become universal, cross-trade and trans-regional system.Because of the scale of rapid development, forming a single hotel development industry challenges, any growth enterprises facing international and domestic environment of new changing, facing the fierce competition for market share, its advantages and disadvantages, opportunities and challenges coexist.Therefore, keeping pace with the times, form the development strategy and the fundamental policy what match the market conditions in company growth stage is the key.During"Eleven Five-Year Plan", Tianjin JB International Hotel investment operation and management has been a great progress, but with the development of investment space continue to increase, changes in the operation management investment and internal and external environment, which make the uncertainty factors increase, so how to enable the company to maintain a stable and get further progress is an important issue that has been troubled.Therefore, face the subject of corporate growth strategy, with the internal and external factors related to the development of the enterprise in the growth period, make full use of the basic theory in different stages of enterprise development strategy, comprehensive analysis the situation and development trend which the same industry at home and abroad is facing, then make a strategic planning. In this paper, mainly base on the first five year growth period’s development strategy of JB International Hotel, summarizes systematically, and provide suggestions and reference for the second five year development cycle.This paper mainly describes the internal management system and operation mechanism and management in the development process in the face of internal and external environment factors. Revealed the presence in the operation of enterprises, various tools of strategic management, such as of the theoretical framework of SWOT analysis, clean out the enterprise in the growth stage of development strategy, and evaluates the effect corresponding to it, forming a relatively complete development strategy model, for the long-term healthy development of enterprises plays a supporting role.Based on the comprehensive discussion, implementation of the process on the growth of JB International Hotel development strategy problems are analyzed, and suggestions are put forward:on the existing basis, should implement a combined strategy model by combining the model of the comprehensive development strategy to the internal transformation, mainly to strengthen from the diversification, information, enterprise culture, employee honor system, human resources and other aspects, so as to realize the healthy development of enterprises second five years.