Research On The Construction Of The Rural E-commerce Platform Based On The New Rural Area

How to improve the farmers’ livelihood and eliminate the gap between urban andrural areas in China has become the concerned problem by the governments,entrepreneurs and scholars. The new rural e-commerce promoting research is one of theimportant ways to eliminate rural poverty in China. Online trading of agriculturalproducts can expand the transaction scope, increase opportunities and save costs inorder to improve the trade efficiency. Supply chain traceability system of agriculturalproducts can trace the entire supply chain of agricultural products. It increases the safetyand quality of agricultural products greatly, and helps to promote the development ofe-commerce in our country. Research on the rural two-way electronic market model candevelop the circulation to more convenient for the domestic market and internationalmarket. According to construction background of the new rural, the paper puts forwardthe blueprint for the development of the rural e-commerce; study the online informationplatform, safety control and organization mode for agricultural products. The successapply of e-commerce will have positive realistic meaning and value innovation to thecountryside circulation economy development.Based on rural e-commerce research for complex object, the paper combines withdomestic and international agricultural information research in order to promote therural economy and reduce the gap between urban and rural areas as the goal. This paperuses the combination of qualitative and quantitative research methods to analyze thecomplex problem of rural e-commerce platform construction. It puts forward the rurale-commerce online information platform and construction methods, and proposesseveral suggestions for development of rural e-commerce. First, the paper summarizesand introduces present research situation of the home and abroad rural e-commerce,then it introduces the research content, ideas and innovation of thesis. Second, the paperintroduces the rural e-commerce application status in China and gives the rurale-commerce concepts; it puts forward the blueprint for the development of future rurale-commerce with the current study trends. By analyzing the current situation ofagricultural products trading mode, this paper analyzes the existing problem and putsforwards the Double E-markets mode; it gives the main framework and function for themodel and researches the matching of supply and demand information. Third, the paperanalyzes the safety promotion of rural e-commerce and clears on the question of currentdevelopment of rural e-commerce; it gives some suggestions and puts forwards the construction of agricultural products traceability system to ensure the quality safety ofagricultural products. Forth, this paper researches the organization model of rurale-commerce platform and references the traditional e-commerce construction model; itputs forward the factors when construct the rural e-commerce platform and use the AHPto get the relatively optimal way of organization. In the end, combining with thequestions of the domestic rural e-commerce promotion, this paper puts forward severalsuggestions for the development of e-commerce in our country.