Construction Of Travelling Small Towns Commercial Street Core Appeal System

Now our country is in the crucial stage of Balancing Urban and RuralDevelopment. To speed up the construction of small towns, which is importantstrategic measures that promotes the urbanization process, promotes rural economicand social development. Development of travelling small towns, in fact is the tourismindustry as the leading industry of small town constructing. So the development oftourism town is not only related to the development of the tourism industry, but alsorelated to the advancement of urbanization in China, and it is an importantbreakthrough of the urbanization development. It is indispensable of display window tothe mall, the necessary function place, cultural communication space, the mall’sdevelopment is an important problem of travelling small towns developing.Based on this purpose, under the analysis of relevant research at home and abroadon the basis of the development of travelling small towns commercial street relatedtheory and current situation of the research. On the basis of Scholars both at home andabroad research, and depth of research, through the analysis of more than domestictravelling small towns commercial street, finding present situation and problems oftourism small town commercial street, as well as the necessity and principles oftravelling small towns core attraction is building the mall, in the end for theconstruction of travelling small towns core appeal system provides a theoretical basis.Research is based on definition elements of Commercial street, which innovationproposed the core attraction of travelling small towns commercial street systemconsisting of four elements. At the same time, in view of special natural human environment and architectural style the travelling small towns, pay attention to thecombination optimization; Rich in space configuration, pay attention to transform;Product characteristics, combined with geographical, upgrade innovation; Atmospherepackaging, pay attention to culture symbol, guide knowledge system, characteristicsketch, night view system; Marketing, pay attention to service marketing mode;Operating strategy, unified investment promotion, set up special access system. Forexample the Min Su street on the Zhong Cha Gou, provides the pointcut for empiricalresearch, for the innovation of tourism town commercial street and commercialdevelopment of new ideas.In this paper, through theoretical analysis and case study, which explored the studyof travelling small towns core appeal system, It have a positive role theoretical systemof the mall and the perfection of tourism urbanization research system and thedevelopment.