Study On Tourism Attraction Evaluation Of Characteristic Small Towns In Hainan

The main body of the strategic connotation of rural revitalization gives guiding opinions on how to solve the problem of "agriculture,rural areas and farmers".The origin of the development of characteristic towns determines that they are based in rural areas and integrate the primary,secondary and tertiary industries to drive the economic development of surrounding towns and improve the income of local farmers.From the perspective of the development process of characteristic towns,the development mode of "tourism+agriculture" runs through the whole development process.It can be said that most characteristic towns have incorporated the mode of combining tourism and agriculture in their development planning.This article will rural revitalization strategy connotation with the relevant theory in tourist attraction,in the domestic and foreign existing research results,such as about the characteristics of small towns and tourist attraction on the basis of summary and comb,and Hainan province as the research object,the establishment of the Hainan town tourist attraction evaluation model,in order to objectively evaluate the town the size of the tourist attraction.The mechanism and influencing factors of tourism attraction are studied by literature research and system analysis.It is found that tourism attraction is generated by tourism resources,human resources and other tourism attraction and service,economic and other thrust,distance,marketing and other resistance.Therefore,there are many factors affecting the comprehensive attraction of tourist destinations,but they are mainly divided into several categories,such as environmental resources,cultural resources,comprehensive management and economic factors.On the basis of existing research results,combine the strategy of rejuvenating rural core 2 cross policy namely "prosperous industry,ecological livable,local custom civilization,effective governance,rich life",using the analytic hierarchy process(AHP),trying to build Hainan characteristic town tourist attraction evaluation index system,the index system includes five criterion layer and 20 scheme,and using the method of 1 to 9 scale to expert scoring of index weight,a total of 10 experts to participate in the ratings.In view of the characteristics of town tourism attraction evaluation,this paper use fuzzy comprehensive evaluation method for data analysis,fuzzy comprehensive evaluation model of the build process include:to determine the evaluation target,building evaluation because of subset,determine the evaluation set,determine the index vector,fuzzy matrix R,Huiwen town,for example shows the calculating process,synthetic fuzzy evaluation results.Combined with questionnaire and on-the-spot investigation in Hainan province seven countries listed characteristic town tourism attraction of detailed analysis,to evaluate the comprehensive attraction of the town,the results showed:the Boao town,Tanmen town,Shishan town,Yunlong town comprehensive score "high",the Zhongyuan town,Huiwen town,ChengMai town comprehensive score "general".In addition,the single index analysis of the important influencing factors of each town is carried out,and the corresponding promotion strategies are put forward.