The Research Of Tea Enterprise Culture System Construction Under The Perspective Of Chinese Traditional Culture

China is the earliest country that discovers tea in the world, and has a long drinkinghistory. Tea has become the necessities in Chinese residents’ life. Under the plannedeconomy, China’s tea enterprise obviously shows it’s familial cultural characteristics.Recently, the number of Chinese tea is increasing, but with weak competitiveness andcohesion. Discovering the problems of attaching great importance to the form andfamily-owned phenomenon during the enterprise culture construction, tea enterprisemanagers introduce the advanced western culture management idea to Chinese teaenterprise culture construction, resulting in soil and water disaffected. In line withtraditional culture, Chinese tea enterprises are easier to absorb and digest the managementessence of Chinese traditional culture. Therefore, tea enterprise managers begin to take inthe essence from Chinese traditional culture, to find our own value system of enterpriseculture construction.Chinese traditional culture is extensive and profound, which contains abundantmanagement thought."Yi","Dao","Confucianism","The Mohist School" and "Legalism"management thinking has important effect to tea enterprise culture construction. Teaenterprise culture construction is not only related to the development of enterprises, butalso directly decide the employee’s sense of belonging. The use of modern enterpriseculture theory, mining the essence of traditional Chinese culture management thought, thedevelopment of Chinese tea enterprise concept, vision, mission, values, employee initiative,team spirit, organization structure, innovation, loyalty, talent strategy, management, systemconstruction and style of leadership culture, get some Chinese tea enterprise cultureconstruction management with value concept. Therefore, the study on the construction ofChinese tea enterprise culture system has great realistic significance for the solution of teaenterprise development.Tea enterprise culture construction is one of the hot spot in the recent tea businessworld.Chinese tea enterprise culture construction research, most research is just in atraditional culture study on general management thoughts of a factor, not enough into thetea culture to the whole. This article researches tea enterprise culture construction from thepoint of Chinese traditional culture, the "Yi","Dao","Confucianism","The MohistSchool" and "Legalism" management thinking, and fills the gap in this fields. Firstly, ituses the "Yi","Dao","Confucianism","The Mohist School" and "Legalism" managementthinking, to deeply analyze from the perspective of traditional culture. Secondly, based on the theory of modern enterprise culture and management thought in Chinese traditionalculture, we should clarify the present situation, the existing problems and the importanceof system construction of Chinese tea enterprise culture system construction, to find out thecause of the tea enterprise construction and enterprise culture. Again, the improvedDenison, model through13dimensions of Chinese tea enterprise culture evaluation, usingSPSS16.0software analysis questionnaire, concludes that Chinese tea enterprise cultureshared values, vision and mission quantitative degree is higher, but overall quantitativelevel can not reach satisfactory levels. At the same time, according to Da Yi tea industrygroup and Beijing Lao she teahouse co., LTD. these wo cases to proof and explanation ofmodel, it results that the analysis is correct. The quantitative degree of enterprise culture ofDa Yi and Lao she is general. Finally, from the perspective of modern enterprise culturetheory suggest perfecting Chinese tea enterprise culture system construction.