Market Development Strategy Of Brio(?) Series CNC Horizontal Lathe

Since2012, China’s national economy is facing downward pressure is huge, machineryindustry stopped, machine tool enterprises new orders for22consecutive months of negativegrowth, production and sales of metal cutting machine tool are falling sharply, producthomogenization competition is more and more obvious. In this market environment,Shenyang machine tool as the leader in the domestic machine tool industry should innovateand fit the user demand product. In view of turning market occupied the metal cutting marketshare of more than60%, at the same time as China’s demographic dividend graduallydisappear, the labor cost of industrial enterprises rose, ordinary products sales fell sharply,the product of NC rate continues to rise, Shenyang machine tool selection in the economynumerical control lathe market in power, the new product named BRT a.k.a. Brio Turner.Brio Turner series products are a series of special development according to the needsof market conditions, and a Siemens CNC system is known, the greatest competitiveadvantage embodied in the three "three": three hours of installation and debugging, threedays to reach the customer plant, three months of continuous operation without fault. And byShenyang machine tool Limited by Share Ltd set up Shanghai UNIS industrial equipmentsales company limited marketing service platform to create unique, with a full range ofindustrial services as promotion highlights, make this product has a unique competitiveadvantage.The original Brio Turner was only born to fit the market demand and SMTCL’sdevelopment without a scientific idea and overall product positioning, which cannot fittingthe market with the complex economic environment. Therefore, in this paper, through theanalysis of the Brio Turner series4P, from product, price, place, promotion four aspects todetermine the product positioning and strategy to the promotion, the face Brio Turner seriesof products in the market competition environment analysis a variety of economic analysisof the methods and means, and a series of financial index calculations, predicting the futuremarket prospects of new products optimistic Brio Turner.At the same time, the market risk and economic risk Brio Turner series products mayface are analyzed, and corresponding solutions were put forward..Finally, there is a conclusion through the comparative analysis of economic benefits:promotion of Brio Turner series product is necessary and required. Brio Turner series CNC lathe fit the needs of users; with services of the new industrial service concept. Brio Turnerseries CNC lathe will have broad prospects for development.