Theme Restaurants In The Consumer Culture Background Of The Culture Design Research

Society is a novelty, differences to the times, and in the consumer behavior, popularity, single mode no longer meet the consumption needs of people, especially with the development of society, people’s living standards and incomes rise, peoplebegan to re-examine their basic necessities of life, and gave birth to the people of culture, new lifestyle, new ideas. Diversification of consumption, individuality, health become a trend and become a new trend in the catering market in the context of consumer culture, theme restaurants, this is mainly to meet the consumers to enjoy the dining environment, food forthe auxiliary of the themed restaurant was born in the United States in the1980s, because of its unique mode of operation quickly swept the world. The emergence of the theme restaurants just to satisfy the needs of mass consumption, it not only meets the dietary needs of people and, more importantly, to meet the increasing culture, spiritual, health, personality, and reflect the value of consumer demand. Theme restaurants secret of success is the theme of culture design, culture is the core essence of the theme restaurants, the difference from the culture, the external features of the cultural. Differentiated, personalized highlights, theme restaurants can be based on the food and beverage market, formed its own characteristics to meet consumer demand.2011, Inner Mongolia Autonomous Region of urban residents per capita disposable income has exceeded two million, has reached20,408yuan, and continuous improvement in income, food and clothing problem is resolved, the case of spare cash increase in the home, the people of Inner Mongolia consumer attitudes are changingtheme restaurants in the Inner Mongolia region, quietly rising, but because of the theme restaurant product development in different ways, we need to study and solve the problem, mainly reflected in:restaurant product development much the same; space design features a single, features are not distinctive;The theme of culture lack of expression, and shape the force. The reason is the planning of the theme restaurants of the Inner Mongolia region, cultural lack of the design process.Consumer culture background, the characteristics of the consumer culture and the relationship of the theme restaurant culture to culture as the core of Analysis of the design planning of the theme restaurants and cultural design orientation, space and culture design, food and beverage products, culture and product service culture, designthe role and significance, and of these several aspects of the design study to build a theme restaurant and culture design model; summed set of theme restaurants and culture design methods to guide the future design practice. Only in this way, the consumer dining theme restaurants when we can fully understand the established theme of culture, feel the charm of culture, and thus a reasonable guide and meet the growing consumer of individual consumption, mental consumption, cultural consumption, health, consumer demand; optimize the food and beverage market structure, enrich the content of food and beverage products, and promote positive and healthy development of China’s catering industry. Communist Party Congress the Sixth Plenary Session "adhere to the cultural development of socialism with Chinese characteristics, deepen cultural restructuring and promote the great development and prosperity of socialist culture, and strive to build a socialist culture and power". The call of such a policy, we study the cultural design of theme restaurants in the consumption of cultural context to reflect the socialist core values, to promote Chinese culture and to meet people’s spiritual and cultural needs of great theoretical and practical role, and ultimately the theme restaurants open up a new field of cultural innovation.