Based On Personal Mobile Communication Facilities Of Personalized Service Transfer Design

The rapid development of high-tech information age and the popularization of Mobile Internet, all kinds of intelligent communication equipment showing explosive growth. With the computer technology and mobile network support, The device are easy to carry,simplicity of operator,powerful function and surfer online anytime, anywhere. With all this advantages,the individual mobile equipment already become the essential item for modern people’s work and life. At the same time,the context of Chinese urbanization process, the rapid development of urban traffic to increasingly highlight its irreplaceable function as bus, subway and other public transport. Travel and transfer demand into every daily life, however traditional travel transfer mainly through designated fixed information query, do not meet the need of anytime, anywhere to find information. Therefore, the intelligent terminal device for travel and transfer information queries become the future trend.This article will focus on "mobile terminal equipment as the reseach object," user-centered "as an interactive design principles, in accordance with the relevant interface design guidelines and language to guide the design practice, to meet the user demand and using habits.In the course of research, the author of "user-centered" design idea is introduced into the transfer application design, and from the user’s travel behavior and psychological behavior analysis two levels digging the user’s real demand, and combining with the related principles of interface interaction design to build the model of interaction design. And through the two aspects of function and visual help designers to complete the improvement of existing products or design work of new products, for the change to the application method of product design provides guidance.In this paper, we study through research, analysis and summary to the user requirements in terms of concrete segment, to mainstream users demand and android4.0phone interaction design practice as an example, this paper studies interaction of mobile transfer application. Articles will be made according to the design principle of "user as the center", to explore the user’s travel behavior and psychological behavior, and as a breakthrough point in combination with design examples and the author shows the conceptual design process based on "user as the center" design thought in the change to the application feasibility of the design.