Design Research On The Interior Pedestrian Street In The City Complex Commercial Under The Influence Of The Experiential Consumption

With China stepping into the era of experiential economy, many city residents`consumerdemands also transited from subsistence to enjoying the process, people began to payattention to the consumption, experiential consumption began to replace the traditional modeof the consumption in many cities in China. While the question of the changes to the patternof consumption of in our research to the interior pedestrian Street in the City complexcommercial is absence, most of the design is still on the basic of the traditional mode ofconsumption, In terms of feature set is given priority to with shopping more leisure iscomplementary, ignored the people strong interaction and entertainment; in space design isfocused on creating a connection and space sequence of each functional area traffic, andignore the permeability, each functional space experience site, building shape aestheticexperience and personalized expression etc.. These problems in experience consumption inChina can not be fully realized, so discusses experiential consumption under the influence ofdesign method of the interior pedestrian street in the City complex commercial has becomeone of the important ways to meet the demand of contemporary new consumption.In the study of basic theory, China’s experience in the theoretical research of theexperiential consumption begins late, research system is not perfect, we are still in theprimary stage of studying from the foreign theories. While the overseas research because ofmore biased marketing field, and it differences of China’s regional and cultural customs,,unable to directly guide the theoretical basis of interior pedestrian street in the City complexcommercial research, and still need through the analysis of experiential consumption groupsin our country. In the aspect of research, On the one hand,through on-the-spot investigationof the interior pedestrian street in the City complex commercial of shenzhen and Hong Kong,summed up the development present situation and the regularity of the interior pedestrianstreet in the City complex commercial; on the other hand, the use of observation andquestionnaire consumption behavior of consumers in Shenzhen important values andconsumer demand for more in-depth analysis, summary Consumer law of Experientialconsumption subject in our country, overcomes the shortcoming of the theory, comprehensive analysis of the characteristics of experiential consumption patterns in China.Based on the above, this paper to provide a better consumer experience as the goal,starting from the relationship of Consumption subject, experiential consumption object andconsumption environment, restricts mutually, through in-depth analysis of experienceconsumption subject and the object of consumption demand for the consumer environment,Put forward the function change of the interior pedestrian street in the City complexcommercial, then reveals the inherent relationship between three functions with elements ofthe interior pedestrian street in the City complex commercial, on the basis of this, from thespace design, format, theme creation configuration research to discusses the study of theInterior Pedestrian Street in the City complex commercial under the Influence of theExperiential Consumption, to guide the design in the future.