Research Of Experiential Business Complex

People's shopping habits and shopping attitudes have been escalating with the rapid growth of e-commerce. Current development model and direction of traditional commercial complex depending on luxury brands and retail stores is no longer sufficient nowadays in the trend of fast digitization. Traditional commercial complex should size up the situation to explore opportunities for growth and to find accurate positioning in order to provide consumers a fresh shopping experience by exploring and building a new path for the traditional complex.As is known to all, serious similarities is one of the primary issues in traditional commercial complex projects. Store decorations all follow the same pattern and are similar in functions. Urban complexes are positioned the same in one area,especially in downtown areas and city centers.The term called "Experiential Commercial Complex" is a new complex model which is derived from the evolving commercial environment. The aspects that this new complex model touches upon is very broad, in which includes rational space layout, landscape design, architecture style and distinguishing evaluation features.Naissance of Experiential Commercial Complex is not for the only purpose of increasing competitiveness to e-commerce. From economic aspect, people are tend to pursue exceptional service, constant innovation, elegant shopping environment and sophisticated shopping experience.To the core of Experiential Commercial Complex, designs and set offs are focused on seeking topicality, innovation, culture character, entertainment and interaction. Proportioning of commercial functions is also different from traditional commercial complex, which heavily emphasizes on entertainment and catering,enriching the forms of business.Experiential Commercial Complex is able to enhance quality of one commercial sector and its joint areas. At the same time it can extend a consumer's time spending in one area, serving as the lead of directing consumers to other functions. Experiential Commercial Complex is becoming the newest representation of commercial complex model while its benefits and characteristics are gradually being accepted by consumers.