Xi’an S Group Housing Project Development Plan

The project site is located in Xi’an city Qujiang District, has therich park landscape resources, and has a number of high-end residentialprojects built in, regional identity, social identity of Xi’an high, isrecognized as the high-end residential district. But the project planningmore constraints, indexes of project planning and layout space restricted,surrounding several well-known domestic developers of the project, thefierce regional competition. How to use external excellent park landscaperesources, build with product positioning differentiationcharacteristics and image, talent showing itself in the competitionproject, so as to obtain the customer focus, in this paper is to get theanswer.Through the analysis of the project of regional development, landresources of congenital conditions, according to the project planningindex limits and the surrounding competition project of a series ofstrategies formulated, the project eventually developed the parklandscape resources to maximize utilization, build with developmentprinciple differentiation characteristics of products, and planning,building, apartment layout design according to the principle of, theproject can meet the regional high-end positioning requirements, but alsocan form its own characteristics, the success of the project developmentand good sales prospects.