Designed The Packaging Of Xiangtan’s Specialty With The Traditional Lifestyle Perspective

Accompanied by social development, tourism consumption market growing rapidly, and specialty packaging for healthy development of the local tourism economy and the rapid spread of the regional culture has played an increasingly important role in promoting. Due to the merchant from origin is the insufficient cognition of regional culture,they cannot satisfy the consumers growing spiritual and cultural needs.That make the specialty packaging market situation more chaos. This topic is for the specialty market of Yaowan Old Street of Xiangtan in Hunan, study the application of xiangtan regional culture in specialty packaging design, in the traditional lifestyle point of view to illustrate specialty packaging..We propose design specialty packaging in the traditional lifestyle as the perspective. Return to traditional lifestyle as a prerequisite, use the element of the traditional selling mode as a specialty packaging design of visual elements. With the emotional demands of the design as a design point, we present the traditional way of selling scene. This will lead consumers to probe of the designer’s design concept,and help to produce the regional traditional culture emotional resonance.Yaowan Old Street has regional features of traditional lifestyle and tremendous commercial development and historical preservation value. Aimed at xiangtan specialty market,we carried out a large number of investigation and study, and analyzed the design requirements of specialty packaging from the emotional, economic, and cultural. We propose a idea of brand packaging design in the traditional lifestyle perspective.Yaowan Old Street,for example,we conducted a series of xiangtan specialty packaging instance subject design.Finally,we set out the extended meaning that design specialty packaging in traditional lifestyle perspective.Specialty packaging design, not only has the geographical economic role in boosting,even take on the role of regional cultural heritage. We updated design starting thinking with the perspective of traditional lifestyle. This could more effectively, accurately find the emotional appeal of specialty products.Not only because of the thinking of update the idea of specialty design,but also the thinking of preserve traditional culture and integration into the contemporary development of the spiritual culture. At the same time, I wish to take this research to broaden the thinking of packaging design,and promot packaging industry and human social develop continuously.