Key Technology Research Residential Real Estate Projects

With the continuous development of the level of urbanization in China, the real estateindustry, competition has become increasingly fierce, the property market trend on thelivelihood and economic sustainability of the national economy as well as the impact ofincreasingly prominent, through government regulation constantly, towards the propertymarket has become increasingly widely discussed. Since2011, China’s purchase, limit, creditlimit and other related regulatory policies frequent tightening, the real estate cycle fluctuationsin the market economy with government regulation under development enterprise survival ofthe fittest trend more apparent. Residential real estate project development is a combination oftechnology and comprehensive economic issues, residential project development alsoinvolves a series of risk control procedures, requiring real estate development enterprises havea certain level of expertise. This paper presents new issues "real estate residential project keytechnologies", and strive to key technologies from the perspective of (bear with me: marketpositioning, layout design, marketing, financing, services, technology) guide the real estatedevelopment enterprises focus on technological innovation.In this paper, on the basis of access to a large literature, from the well-known theory ofhousing prices and real estate experts their different business ideas and professionalperspective of the domestic real estate residential projects in key technology researchbackground, through the analysis of the above factors on the residential real estate to carry outpositive results real estate residential projects key technology research necessity. Zhuhaithrough national and regional statistics of the real estate market information, combined withthe early identification chips Huafa client questionnaire survey method, demonstrated theimportance of market positioning, while using SWOT analysis proposed project strategyproposed adjustments. Collecting and collating information on the process, recognizingservice technology as a new subject began to be valued by the majority of consumer groups,also in the process of practice ahead of the service quality technology can get the value of thereal estate development enterprises have a profound impact on benefits.In the modern competitive market, real estate companies need to strengthen the marketposition of the real estate residential projects, layout design, financing, technology, marketing,and service and other key technology for enterprises to increase market power, theestablishment of the real estate business and product market characteristics.