Design For The Intangible Cultural Heritage (ICH)Item Of Xinjiang Dolan Tourism Network Platform

Intangible cultural heritage (ICH) is the national symbol of civilization and often regarded as the valuable wealth of a nation or a state. With the development of modern society, some problems of ICH protection in China are emerging, such as the shortage of successors, aging and weakened geographical cultural characteristics etc. Bringing ICH back to people’s daily life, which aims to find a suitable position in the association of traditional and modern cultural industry, is the only method to change the fate of ICH. The design for the ICH item of Dolan tourism network platform aimed at solving some current problems of Dolan, such as the shortage of successors, the decreasing influence and competitiveness etc. The design combined with the development of local tourism industry and the wide use of the Internet media, to appeal more people who want to get a good knowledge of the contagious national culture. It can also bring new development space for Dolan culture and its tourism value, so that the virtuous circle of the cultural protection and tourism industry development will be made.Different from the local cultural tourism administrative protection of ICH and the tourism websites that only provide tourism information service, the network platform focused on cultivating the users’ cultural senses and their interest on a certain culture. On this basis, it provided convenient tourism information service to attract users to travel there and to experience the local culture. At the same time, it provided researchers and enthusiasts a communication platform, which promotes the inheritance, spreading and innovation of the culture. It can be regarded as a great way to sustain culture coruscate vitality and to improve the local tourism.This paper studies the theories and methods of network platform design, aims at user-centered cultural tourism network platform design. Taking the ICH item of Dolan in Xinjiang tourism network platform design as an example, we combined the theory of user experience and design process method of network platform, and then proposed the design goals of availability and attraction. In this paper, the main thesis includes five levels:the analysis of user needs, the definition of functions, the framework of information, interactive design and perception design. In the analysis of user needs and the definition of functions, we used focus groups, in-depth interviews, questionnaire survey, online surveys and behavioral observations to get the information of the user needs. And then through the competitive analysis, characters models, scenes stories and other research methods, we can translate user needs into the functional requirements of the product. In the framework of information, we used card sorting method, original data editing and label design to build the structure of the website. In the interactive website design, path diagrams, flowcharts, wireframes, prototypes of low assurance, availability testing are used to determine the relationship between pages and to guide the user behavior. Perception design focused on the design of visual perception, with the using of psychological laws, metaphor extraction, color rules and product maps in the determination of style and visuals.The findings of this paper are listed as following. First of all, it proposes the design methods of cultural tourism network platform based on the user experience theory, which gives constructive and theoretical guidance to the growing domestic cultural tourism websites. Second, the research methods on user research, the framework of information, interactive design and perception design are optimized and innovated, with the specific consideration of the availability and psychological user needs. Third, it provides Dolan local culture and tourism industry with new ideas and methods and proposes the prototype of Dolan tourism network platform design with rich content and functions. And if the subsequent development is well done, it will certainly play a positive and influential role in Dolan cultural protection and the development of the local tourism industry.